To help mark the brand’s 75-year journey in Finland, our team delivered the on-the-ground build that turns an anniversary concept into a real, guest-ready experience. We produced key physical elements for the celebration in Lahti—most visibly a custom anniversary-branded entrance portal that welcomed attendees and set the tone from the first arrival, alongside the supporting event dressing and installation work — pillars, fabrics, taping of doors and backlit bar fronts featuring VW models.

The anniversary program itself culminated in a large-scale event at Lahden Messukeskus, where Vesijärvi Hall was transformed into a gala setting before the evening continued at Lahti Hall with a live performance by Apulanta.